Pieces mailed
221,695
targeted households reached
02Omni-Channel Campaigns
Put your message in the mailbox, then keep it moving across every screen.
Connects360 manages complete direct mail services—from creative, targeted lists and printing through mail preparation, post-office delivery, geofencing, digital ads and lead tracking. The same qualified households receive your offer at home and see it again online when the timing is right.
Strategy-first guidance Built to convert Clear reporting
Connects360 Dynamic Omni-Channel
Connects360 Omni-Channel — one postcard, 12 digital follow-up channels
Claim free digital adsCampaign proof
Results that turn mail into measurable action.
A focused view of the completed campaigns behind our omni-channel work. The full campaign portfolio is summarized on the homepage.
Tracked clicks
35,057
measurable digital actions
View sourcesClick-to-mail response rate
15.81%
35,057 clicks ÷ 221,695 mailed pieces
Hover over a proof card to see its light sweep. Click Tracked Clicks to view attribution sources.
Social media case study
Turn a campaign into a story customers can see and remember.
These three Connects360 Story concepts form a practical launch sequence: introduce the brand promise, make the lead-generation outcome clear, then offer a simple next step. They can be adapted for Stories, Reels, vertical feeds, and campaign follow-up.
What this demonstrates
Strong omni-channel creative is not a single post. It is a connected sequence with a consistent visual language, an understandable message, and a purposeful call to action.
AI expertise in omni-channel
AI adds sharper insight to campaigns built around real people and real places.
We use AI to help analyze audiences, refine messaging and surface response patterns. The work still begins with a practical understanding of your offer, your target market and the local decisions that drive results.
Audience intelligence
AI-assisted analysis helps identify the signals, neighborhoods and customer questions that should influence the campaign plan.
Smarter message variations
We can develop and evaluate more creative directions efficiently, then select the strongest, most on-brand message for delivery.
Faster learning from results
AI-supported reporting helps reveal response patterns so the next campaign can make more informed choices.
Human strategy, AI-enabled execution: AI supports the planning and learning process; your actual offer, local market knowledge and campaign decisions remain grounded in experienced human strategy.
How we approach omni-channel campaigns
The campaign remains personal and local. AI helps us learn more before and after it runs.
Our team still determines the offer, audience and media mix. AI simply helps turn more available information into useful planning and learning signals.
Viewing
AI-assisted, human-guided
- Audience questions, location signals and response themes can be analyzed more efficiently before the campaign plan is finalized.
- More message and visual variations can be explored quickly, so the best final creative direction gets focused human review.
- Response patterns can be organized faster to inform what the next campaign should test, repeat or change.
The principle stays the same: AI accelerates research and pattern recognition; Connects360's team owns strategy, quality control and the final recommendation.
Campaign planning questions
One connected plan, from mailbox to measurable follow-up.
Get clear on the direct mail, digital follow-up, audience planning, and measurement components before your campaign goes into production.
What is included in a complete omni-channel campaign?
Connects360 can coordinate campaign creative, targeted lists, postcard printing, mail preparation, postage coordination, delivery to the post office, and connected digital follow-up around the same audience and offer.
How does direct mail connect to digital advertising?
The campaign begins with a defined audience and offer. That audience can receive the mailed piece and then encounter coordinated digital follow-up such as display, social, streaming, search, or geofencing based on the approved media plan.
Can a campaign focus on specific neighborhoods or customer types?
Yes. Audience planning can use approved geographic, household, and customer criteria to shape the list, the offer, and the local media mix before creative and delivery begin.
How are campaign results reviewed?
Connects360 uses the available campaign, website, and response signals to review delivery, engagement, and lead activity in a KPI dashboard. What can be measured depends on the approved channels and tracking setup.
02 · Omni-Channel Marketing
Direct mail that follows up online.
One campaign reaches the same households in their mailbox and on up to 12 digital channels — so they remember you when they're ready to call.
1
Pick the homes.
Target by neighborhood, homeowner status, home value or a radius around your recent jobs.
2
Mail lands, digital follows.
Those same households see your ads on Facebook, Instagram, Google, mobile apps and streaming TV.
3
See every lead.
Tracked calls, form fills and site visits in one simple report.
Complete direct mail services
One team manages every step from the first creative idea to the post office.
Connects360 plans, produces and deploys the entire direct mail program, so you do not have to coordinate separate vendors for creative, lists, print and mailing logistics.
01
Creative & offer
Campaign messaging, postcard design and clear calls to action.
02
Targeted lists
Households selected by location, property and audience criteria.
03
Print production
Print specifications, production coordination and quality control.
04
Mail prep & postage
Addressing, sorting, postal preparation and postage coordination.
05
Post-office delivery
Completed mail is prepared for and delivered to the post office.
Then the follow-up begins: we extend the same campaign through digital channels and report the response in one place.
The postcardDirect-mailed to qualified family households
Client campaign · Swim school · All locations
Watermelon Swim: one postcard, every screen
A Water Safety Month postcard went to families near every location. The same households then saw matching Watermelon Swim ads online — so the message stayed in front of parents long after the mail landed.
Impressions
8.8
impressions per postcard mailed
Engagement
4.15%
digital engagement rate
First campaign offer · $250 value
Get 5 free digital ads with your first campaign.
Launch your first Connects360 omni-channel campaign and we will create five campaign-ready digital ads at no charge—a $250 value—so your direct mail and digital follow-up start with a consistent message.
Five campaign-ready digital ads
Creative variants formatted for the digital follow-up channels that fit your campaign.
A coordinated local audience plan
We align direct mail, geofencing and digital follow-up around the homes or neighborhoods that matter most.
A clear first-campaign plan
Receive practical recommendations on timing, targeting, creative and response tracking before the campaign launches.
Available for a first Connects360 omni-channel campaign. No credit card required.