Custom systems, not boxed software
Every business has different sales goals, customer journeys and operating realities. We shape the technology, creative and workflows around the outcome that matters—not the limits of a template.
For startups, small businesses & growing teams
Complex programs. Simple experiences.
Connects360 helps startups, small businesses, and growing teams get found, win more leads, and keep moving forward. We build custom websites, campaigns, ecommerce, portals, and AI-enabled tools around the people using them—so technology supports growth instead of becoming another thing to manage.
2018Connects360 founded in January
35+Years of combined marketing, creative and technical expertise
Our UX rule: one clear question, one useful next step—so complex work feels easier for the people doing it.
Why choose Connects 360?
Technology, creative and growth work that fits the way your business works.
Small businesses should not have to coordinate a separate website vendor, marketing vendor, software consultant, and reporting tool. We connect technology, creative, implementation, and ongoing improvement so customer acquisition is easier to manage and more effective.
AI for better systems
From AI-assisted research and content to automation, custom applications and marketing operations, we use practical technology to remove friction and make progress measurable.
Experienced people, accountable work
Our team combines more than 35 years of marketing knowledge, creative thinking and technical know-how. You work directly with people who understand the tool, the user journey and the sales goal behind them.
Results that matter
We judge our work by whether it helps your organization move forward. Data-informed strategy, clear reporting and real conversations keep every project grounded in measurable results.
The origin of our approach
Complex programs. Simple experiences.
Before Connects360, William Brennan built Custom Print Now — Web-to-Print Without Limits: private-label web-to-print systems for national brands and nonprofits. The work proved a lasting idea: powerful technology only works when people can use it without fighting the software.
Instead of forcing thousands of users through limited printer portals, the systems were built around the task at hand—from personalized donor cards and approval flows to production, data transfer, and fulfillment. Connects360 brings that same user-first approach to websites, portals, ecommerce, lead systems, campaigns, and AI-enabled applications today.
Past program experience
National brand and nonprofit work, including Pandora Jewelry and Habitat for Humanity.
Design around the person using it
Start with the customer, donor, shopper, member, or staff member—and make the most useful action obvious.
One clear question. One useful next step.
Guide people through complex work in simple stages instead of asking them to learn a complicated system.
Build beyond the template
Connect the right data, tools, content, and workflows when a boxed platform cannot support the experience you need.
About William Brennan
Founder ProfileA career in the systems behind marketing, lead generation, and growth.
William Brennan has spent his career at the intersection of sales leadership, marketing technology, customer experience, and operational systems. Long before today's AI tools, he was building the portals, integrations, guided buying paths, and automated workflows that turn complex programs into usable customer experiences.
His work has covered direct sales networks, dealers, affiliates, national brands, nonprofits, publishers, and marketing service providers. The through line has stayed consistent: help people make better decisions and complete important work with less friction.
Talk about your next system75+
custom web-to-print solutions delivered by Custom Print Now
Inc. 5000
recognized in 2011 and 2012
Full-funnel
sales automation, lead generation, CRM and workflow systems
Industry voice
speaker and contributor on digital workflow and solution selling
- 01
1980–1998
Sales, print & graphics leadership
Built sales organizations, managed complex commercial print and direct-mail programs, and developed early sales automation and lead-generation systems.
- 02
1998–2004
Marketing technology & SaaS go-to-market
Led sales and marketing technology initiatives, then developed and implemented advanced custom internet, fundraising, and web-to-print solutions for commercial, government, and nonprofit organizations.
- 03
2004 onward
Founder, Custom Print Now
Built scalable, open web-to-print portals that combined customization, ecommerce, CRM and ERP integration, campaign tools, workflow automation, production, and fulfillment.
- 04
January 2018–present
Founder, Connects360
Founded Connects360 in January 2018, applying the same user-first system design to custom websites, ecommerce, portals, campaigns, visual experiences, lead generation, and AI-enabled applications.
The enduring advantage: build the right system around the user, then connect the technology, content, data, and team workflows needed to make it work in the real world.
What to expect
Quality, service and expertise at every point in the project.
We work as a practical extension of your team. That means explaining the tradeoffs, coordinating across functions and creating systems people can confidently use after launch.
Quality
Service
Expertise
We add value across the entire project team—from senior administration and operations to sales and marketing.
We make complex tools easier to use, clarifying the requirements and the next best step toward your goals.
We build superior, human-centered interfaces that integrate cleanly into your broader marketing stack.
We take time to understand the full purchasing, adoption and loyalty journey—one customer at a time.
We bring strategic planning, project management discipline and implementation experience to next-generation tools.
We are comfortable working in complex sales systems with large sales teams, dealers, affiliates and multi-location organizations.
Meet our team
The people behind the work.
A focused team of strategists, designers and visual specialists working together to make every marketing system more useful and more memorable.
Kristin Kodenski
Design & Social Expert
Ricky
Your Trusted Best Friend in AI
Ricky is William’s AI brand and your trusted best friend, bringing loyal, practical, human-led AI guidance to every Connects360 project.
Specialist partner network
A specialist network built over 25+ years.
For more than 25 years, William has worked with a trusted network of independent contractors and technical specialists. When a Connects360 project needs a custom integration, advanced software expertise or dedicated programming support, we bring the right people into the work.
One accountable team: Connects360 remains your strategic and project-management lead, coordinating every specialist around a clear business outcome.
Custom integrations
Specialized developers connect the systems your business already relies on—from APIs and data feeds to CRM, e-commerce and operational workflows.
Third-party platform experts
When a project needs deep, platform-specific knowledge, we bring in experienced specialists to configure, extend and improve the right software.
Custom programming
For distinctive digital experiences, portals and tools, our partner network adds the right technical talent without adding unnecessary complexity.
Photography & visual content
Jay Stearns
Jay brings commercial photography and visual storytelling to projects that need polished, original imagery for websites, campaigns and immersive experiences.
Customer outcomes
Trusted by organizations that need growth to work in the real world.
MetroHabitat for HumanityNew PerspectivePandoraEdgewood
“We have worked with Connects360 for several years and have invested multiple times in its complete omni-channel program, including targeted lists, direct-mail postcards, seven digital channels, and a KPI Dashboard with real-time results. Willie keeps asking us for results, and we keep telling him: the proof is that we continue to order Connects360's omni-channel solutions.
“For Green Paradise Landscapes, we had absolutely no idea where to begin. We knew we needed a website, branding, apparel, and marketing materials to establish ourselves in a competitive market. Willie handled everything for us—showing us proofs throughout the entire process and incorporating our approval at every step. He made us look like a much bigger, highly professional company in a competitive marketplace.
“I started my home inspection services earlier in the year and had no idea how or what to do to build an online presence that would generate business. Willie provided a beautiful website beyond our expectations, integrated to a third-party app for scheduling and service offerings. He added SEO and AEO, and by the second month, we were getting appointments through the app, as well as emails and calls. We are extremely pleased and highly recommend Connects360 for any startup or business that wants to take it to the next level.
“I highly recommend Connects 360! I sit on the board of a non-profit and Connects 360 did an outstanding job on the redesign of the website. The new site looks fantastic, functions beautifully, and truly elevates our online presence. The design was very thoughtful and was accompanied by an innovative Client Review Guide. Additionally, the e-commerce components were very cutting edge technologically and accurate in their functionality. The board couldn't be happier with the results and the level of service provided.
“I hired Willie Brennan at Connects 360 to build a website for my brand-new business, Top Notch Docks, and I couldn't be happier with the results! With very little input from me, Willie designed and built a beautiful, professional website that exceeded my expectations. He also implemented SEO and AEO to help customers find us online, followed by omni-channel postcard marketing campaigns to generate new business. The first month or so was a little slow, but by month three, my phone was ringing nonstop! I'm now busy preparing proposals, have already signed over $350,000 in new sales, and have a pipeline full of potential customers. Willie didn't just build me a website—he helped me launch and grow my business. I highly recommend Willie and Connects 360 to anyone looking for a marketing partner who delivers real results!
“Our experience with Connects 360 was great. What an easy and affordable way to reach a lot of people. We were a new business and had to use our money wisely to make the biggest impact.
“Connects360 created a phenomenal marketing platform for our annual event. Attendance grew from 200 to more than 600 attendees. The process was seamless and the working relationship was exceptional.
“Willie is skilled in a variety of services. The team gives sound advice and clear communication, making complex marketing technology easier to turn into plans that produce results.
See how it all works
Ready to build a marketing system that works harder for your business?
Start with a no-obligation conversation or request a free homepage concept. We will help you identify the most valuable next step.