When it comes to booking event spaces, a significant 67% of the buyers’ journey takes place digitally. This means that if you fail to promote your venue online, you stand to lose over half of your chances of booking and growing your business.
If you are wondering how to develop the correct digital marketing for event venues, Connects 360 has the solution for you. Below, we highlight the various forms of online event marketing you can take and how to make them practical for your venue or hotel anywhere in the US!
In the event and venue space, virtual tours have been gaining popularity over recent months. The reason why is that they provide a site visit approximation, letting you, as the event planner, have a visual interpretation of the space you look forward to setting up, hosting your guests, and carrying out the event.
Virtual tours are informational in that you get a better space visualization than videos or photos could afford. However, the videos and photos may still be incorporated into your tour as secondary media.
As an event venue, you have the ability to incorporate geofence advertising into your marketing efforts. It's likely that you know your surrounding community well and are aware of the people that you would like to target your advertising efforts towards. Use geofence advertising to get specific about the areas you are targeting and attract people that you know will be interested in your event venue.
Digital marketing incorporates everything that you need to be successful as an event venue, including social media management, paid advertising, SEO, a beautiful and functional website, and much more. We can help with it all. When people are searching for an event venue, all of those things matter. You need them to find you on Google (either through paid advertising or organic search), browse through your up-to-date social pages, and then visit your beautiful website. All of these items together are ultimately going to result in successful marketing for your event venue.
Direct mail is among the most efficient means of advertising. It has consistently outperformed digital avenues significantly in some instances. Though the digital space offers important customer interaction platforms, physical media is more suitable for closing the gap between communication and action.
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