1. Get Discovered
Your Google virtual tour will appear in more than Google Maps, it will also be shown in organic Google search and on your Google+ Local page. Additionally, your virtual tour can also be embedded in your web pages and social media outlets such as Facebook. With four access points to your virtual tour (organic search, Google+, Google Maps, Pegman) it's nearly impossible for Google users to miss it!
2. Attract More Customers
97% of people search for local businesses before making a decision. Google Street View Trusted offers a significant advantage over your competitors by providing your potential customers that extra level of confidence by allowing them to see inside. It's a fact, images have a significant impact on a person's decision making when searching for local businesses. Supplying a virtual tour sets you apart from your competitors and provides an experience that's informative and entertaining.
3. Convert More Customers
Studies show that 59% of customers visit a business within the same day of their search and 18% of local searches lead to purchase within the same day. Consider the NYC Restaurant week case study where 84% of 1300 surveyed customers said Street View played a factor in their restaurant choice. Or, the Leeke's case study that showed a 20% increase to in-store traffic the year following their tour. Google Street View Trusted virtual tours drive more business.
4. Drive Engagement and Encourage Positive Reviews
Naturally, you will benefit from the increased interaction your business listing receives as the virtual tour drives more traffic. This increased engagement, in turn, results in more reviews of your business. More reviews can be good, but it can also be bad. With a virtual tour, your customer knows what to expect before they visit and is less likely to be disappointed or to feel misled. Positive reviews come from customers who feel like their expectations were met or exceeded. Viola!
5. It's Simply Affordable
Google Street View Trusted may be one of the most inexpensive virtual tour products on the market. The best thing is, there's no "catch." Google hosts the tour for you at no cost - forever. There is no question of the cost-benefit as there no recurring fees and the cost for most businesses is under $2,000 - a small price to pay for something with an indefinite return!
Ipsos study [pdf in English]