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Virtual Tours vs. Videos for Senior Living Facilities

In this new age of high-tech living, it is not uncommon for people to base the entirety of their opinion of your business on what they can find online. That is why it is so important to have a strong online presence! And nothing speaks louder than a video or virtual tour of your business. So, what is the difference between a virtual tour vs. a video for your senior living facilities?


Videos are great marketing tools because they catch your audience’s attention far more than simple pictures. However, when done well, they are expensive and take a lot more time than you may wish or need. It can also be difficult to find a great production team to make the video the best quality you could want. But a well-done video can show all the highlights of your senior living facility, including interviews with current residents and your professional personnel.

Virtual Tour

A virtual tour is perfect for showing off your senior living facility to its best. It shows potential residents, and their family members, exactly what to expect so there are no surprises when they come to visit in person. As proved with the amazing success of Google maps it is critical for people to virtually visit a place before they will go to the physical location. A virtual tour is easier to produce with less money and less time spent on the product. A virtual tour allows your visitor to control what they want to see and they can easily scan areas of interest in your facility in seconds. In our virtual tours, we can embed your video, which will give you the best of both solutions. Your virtual tour will appear on Google search and maps, as well as your website, Facebook and other social media sites.

Which is Better?

So, which should you choose? A virtual tour vs. a video for your senior living facilities? Videos are more expensive and time-consuming vs. a virtual tour which is done by one person in a day or two. Videos can give interviews with current residents and faculty members vs. a virtual tour, which doesn’t communicate with people. However, most people don’t trust interviews because they can easily be faked. Videos can’t accurately portray the senior living facility building and environs vs. a virtual tour which can show every inch of the facility and leave potential residents feeling far more comfortable choosing your senior living facility above all others.

Regardless of whether you want to use videos or virtual tours at your senior living facility, we at Connects 360 can help you! Just contact us and we will walk you through every step of the process so you can gain more residents in a short amount of time. We are here for you.

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