Social Media Follow-Up: What will it do for you?
Updated: Feb 3
INCREASE CONVERSIONS BY PAIRING YOUR
DIRECT MAIL CAMPAIGN WITH FACEBOOK AND INSTAGRAM.
WHY?
Now, Social Media Follow-up has been integrated into our system to offer you the opportunity to not only follow a user across the Google Display Network but also through
Facebook and Instagram's ad network.
HOW IT WORKS
1 Your client's website gets assigned a unique tracking code (also known as Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website looks or how it acts.
2 A visitor of the website gets a unique "cookie" assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, this ensures online privacy for every user)
3 When the user logs into Facebook or Instagram, they will be shown an ad from
your client's website right in their Newsfeed, where they're more likely to interact and view the ad.