Online Follow-Up: What will it do for you?
Updated: Feb 3
INCREASE CONVERSIONS BY PAIRING YOUR
DIRECT MAIL CAMPAIGN WITH THE
GOOGLE DISPLAY NETWORK
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure.
If a prospect leaves your client's website without taking action, your client's ads will show up through the Google Display Network directing them back to your client's website.
HOW IT WORKS
1 Your direct mail campaign is sent out and tracked with our mailing tracking system using cutting-edge
barcode technology. This allows you to know exactly
when your cards are due to arrive in prospects' mailboxes.
2 When one of your direct mail leads visits your website they
get a unique "cookie" signed to their browser, so Google can identify
them as a website visitor (aka someone interested in your company)
3 Your new leads are funneled into an automatic follow-up system
using the Google Display Network. Text and image ads matching your
campaign's design and offers follow your website visitors around the
internet after they leave your site.