One of the most frequently asked questions that we get here at Connects 360° is "How can potential customers find me more easily online?" The key is rather simple. Improving your SEO, or Search Engine Optimization, which is what determines how high you rank in local searches.
To improve your SEO, one of the first steps that you need to take is to claim and verify your Google My Business listing. Make sure to fully complete your profile! Being accurate and consistent with your information, can and will heighten your online presence. Customers will be more inclined to commit when they have more information readily available.
Second, you want to boost customer reviews on Google. As often as you can, encourage your customers to review your products and/or services on Google. Sure, this will open the door to negative reviews. Don't get discouraged, though, as this can actually increase trust in your brand that you are being fully transparent! Make sure to always quickly and apologetically respond to any negative reviews and try to resolve any issues, if possible.
Third, set up a Google Virtual Tour. This goes back to step one in completing your profile, and in fact is the most influential part. The 360 virtual tour gives potential customers a chance to "see inside" your business. Viewers are more likely to respond to images and interactions, both of which the virtual tour offers. As a bonus, it also gives them a sense of familiarity and comfort, resulting in feeling more inclined to visit.
For any further tips or questions be sure to contact us! We're here to help you succeed!