Google IS #1 FOR LOCAL SEARCH
When searching for businesses online, 62% of people use Google.
VIRTUAL TOURS HELP DOUBLE INTEREST IN BUSINESS LISTINGS
Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. Among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.
TWO OUT OF THREE PEOPLE WANT MORE VIRTUAL TOURS
Among people surveyed, 67% want more business listings to have virtual tours. Of the remainder, 26% were indifferent, and 7% stated that more virtual tours were unnecessary.
Ipsos study [pdf in English]