ARE YOU INTERESTED IN MARKETING FOR EVENT VENUES?
Updated: Feb 3
We Share Some Effective Digital Marketing Plans.
When it comes to booking event spaces, a significant 67% of the buyers’ journey takes place digitally. This means that if you fail to promote your venue online, you stand to lose over half of your chances of booking and growing your business.
If you are wondering how to develop the correct digital marketing for event venues, Connects 360 LLC has the solution for you. Below, we highlight the various forms of online event marketing you can take and how to make them practical for your venue or hotel anywhere in the US.
VIRTUAL TOURS
In the event and venue space, virtual tours have been gaining popularity over recent months. The reason why is that they provide a site visit approximation, letting you, as the event planner, have a visual interpretation of the space you look forward to setting up, hosting your guests, and carrying out the event.
Virtual tours are informational in that you get a better space visualization than videos or photos could afford. However, the videos and photos may still be incorporated into your tour as secondary media.
GEOFENCE ADVERTISING
As you geofence a competitor event, you might feel as though you are sniping, but nothing could be worse than ignoring such an audience. What other chance will you have of accessing such a perfectly matched group of prospects all keen to do business and learn?
Ad campaigns to create awareness can seem like a stab in the dark. If a potential customer is yet to visit your website, your possibility of knowing their suitability for your business is limited. Digital advertising over the venue bounds during events by your competitors is an intelligent way of overcoming the issue.
DIGITAL MARKETING
Picture a situation where you do not need to incur marketing costs for event venues online, yet still land clients. The scenario is realistic and is the advantage of having SEO done correctly. Additionally, in the middle of all excellent SEO strategies, there is user behavior understanding. This means you will take a hit if you are not adding value to user.
DIRECT MAIL
Direct mail is among the most efficient means of advertising. It has consistently outperformed digital avenues significantly in some instances. Though the digital space offers important customer interaction platforms, physical media is more suitable for closing the gap between communication and action.
In the current times of uncertainty, having an effective and robust marketing plan is the secret to surviving. Ensure your team is aware of changes in plans with time and assess the outcome of your efforts. Choose Connects 360 LLC while marketing for event venues anywhere in the US.