Geo-Fencing Marketing Provides Marketing Based on Location and Demographics
Our geofencing marketing is the most advanced technology in the industry. Geofencing marketing grants advertisers access to users based on where they go, and the activities in which they participate. Advertisers can even reach users at their competitor’s locations. Here are some examples of geofencing’s impressive marketing capabilities:
Target users in buildings, plazas, shopping centers, and even events (i.e. Meetings, Concerts, Shows)
Target visitors for up to a month after an event/area
Distribute advertisements on cell phones and other devices
Geofencing marketing technology targets more than just zip codes. It can even target sections of buildings!
Use Geofencing To Target Buildings, Nearby Traffic & Even Yourself For Customer Loyalty Marketing
Use Geofencing To Target Convention Centers, Stadiums, Sporting Events & Trade Shows
Use Our New Addressable Geofencing To Target Individuals Households: 1,000 - 1,000,000 Addresses
Target other retailers or your competitor's locations and serve ads to their customers
How Geo Fencing Advertising Works
An advertiser decides when and where they want to target a certain audience. A virtual boundary is then placed around that location during the time scheduled by the advertiser.
When someone enters the virtual geo-fence, they become part of the advertiser’s audience. After the event, they can still be targeted for up to a month!
The user will then use their phone as they normally would- browsing the internet and aps on their phone. (Gaming apps, Weather apps, etc.) As they browse, they’ll start to notice targeted ads from the advertiser.
Users will see these ads for up to a month after they’ve left the geofence.
Geofencing is a foolproof resolution for advertisers who need to target users in a location or event, instead of zip code or city targeting, rather than by zip-code or by city limits to reach their true, target audience. Geofencing is the solution to these unprecedented problems with advertising.
Geofencing Marketing for Specific Locations
Our geofencing technology even allows advertisers to target users based on activities they participate in. Advertisers can place geofences around locations or events their users attend, not just where they wish they would be.
Geofencing is a powerful solution to serving individuals based on their whereabouts. The days of inefficient marketing are over. With the use of geofencing marketing technology, advertisers can reach the people they need, without compromise.
How do I know if my advertising is working?
Our geofencing technology is capable of tracking ad views and determining if those users walked into your store. Through the use of Conversion zones, geofencing marketing tracks your online advertising to offline conversions. This means you’ll be able to tell who walked in your store as a result of seeing your ad. You can know, without a doubt, that geofencing is producing customers.
Target up to One Million Residential and Commercial Locations With Addressable Geofencing
Through your past and current marketing efforts, you probably already have a directory of users with business or customer addresses. With Addressable Geofencing marketing can be a standalone campaign or in conjunction with a direct mail campaign. When combined, you will provide a substantial lift to your outbound campaigns.
Geofencing marketing technology uses conversion zone tracking to automatically draw plat lines that target addressable users. This groundbreaking technology can greatly extend an advertiser’s reach by devolving improved repetition and providing pedestrian traffic attribution. Addressable geofencing is:
Precisely targets addresses – Uses plat line overlay from any plot of land’s property tax public land surveying data to magnify the preciseness of targeted addresses. We even have a near-perfect match rate!
Scalable – Advertisers can target as much as one million businesses and households in just one campaign.
Pedestrian Traffic Attribution – Conversion Zones can record any changes in physical traffic to the advertiser’s storefront/location when used in conjunction with addressable Geofencing campaigns.
Several Formats Available – Advertisers using addressable geofencing can utilize video and static ads with addressable geofencing.
More Precise Than IP Targeting – Addressable geofencing produces a match rate of about 90%. IP targeting is much less precise.