Case Studies

Interactive Virtual Tours

01  Healthcare Case Study

Edgewood Healthcare Logo

Project: Virtual Tours for 63 locations in the upper northwest of the US.

Vertical: Healthcare – Memory Care and Assisted Living

Objective: The Edgewood marketing wanted a national interactive, virtual tour supplier who could provide high-quality virtual tours with menu navigation systems each of their 63 facilities across 6 states in the upper north west.

Requirements for each location:

  • 20 spins and 5 Point of Interest professional photographs
  • Edit, stitch and publish to Google Maps
  • Build up to 10 menu navigation system labels
  • Contact call to action buttons
  • Analytics

Results: Connects 360° (C360°) completed the photography phase of the project in 3 weeks of October, 2018 in order to finish before the winter snow.

Editing, stitching and publishing were completed within 2 weeks of approved photography.

Once uploaded to Google, C360° built the menu navigation overlay system in 3 weeks using the brand, logo and colors of Edgewood Healthcare new website. The project was completed in time within budget to the satisfaction of Edgewood Healthcare.

The entire project was launched with Edgewood’s new website in January 2019.

02  Retirement Case Study

New Perspective Senior Living Logo

Project: Virtual Tours for 20 locations in the Midwest.

Vertical: Retirement Homes

Objective: The New Perspective marketing team wanted a national interactive, virtual tour supplier who could provide high-quality virtual tours with menu navigation systems each of their 20 facilities across 4 states in the mid west. The purpose is to allow prospective customers to see inside the facility and view the special amenities the facility to increase their chance of a live tour.

Requirements for each location:

  • 20 spins and 5 Point of Interest professional photographs
  • Edit, stitch and publish to Google Maps
  • Build up to 10 menu navigation system labels
  • Contact call to action buttons
  • Add provided video to one of the menu items
  • Analytics

Results:

  • Connects 360° (C360°) completed the entire project in the summer and fall of 2017.
  • New Perspective added each virtual tour to the landing page of each community on the corporate website.
  • Since launch, the average virtual tour visits for each location is 500 per month.

03  Retail Case Study

Ace Hardware Logo

Project: Virtual Tours for multiple ACE Hardware dealers in the DC Metro area.

Vertical: Retail

Objective: 8 Ace Hardware Retailers wanted to show prospective buyers to see inside their interactive virtual. The problem was too many prospective customers didn’t know the type of brands carried by each store. Customers also wanted to see the extent of what the store had to offer prior to visiting the store.

Requirements for each location:

  • 20 spins and 5 Point of Interest professional photographs
  • Edit, stitch and publish to Google Maps
  • Build up to 10 menu navigation system labels
  • Contact call to action buttons
  • Add provided video to one of the menu items
  • Analytics

Results:

  • Each Ace hardware store embedded the C360° virtual tour to their website and social media.
  • Since launch, the average virtual tour visits for each location is 3,000 per month.

04  Services Case Study

WMATA Metro Station View Logo

Project: WMATA Metro Station View

Vertical: Services

Objective: Metro has 91 rail stations which are among the most important and complex civic spaces in the Washington DC region. They are crucial to daily commutes, tourist visits, special event planning, and all emergency planning. They are complex, multilevel structures, some underground, some at grade, and some above-ground on bridges. To reduce the difficulties, WMATA has undertaken a pilot project to extend Google Street View into six downtown DC rail stations.

Requirements for each location:

  • Create an implementation plan and technical specifications for photographing on and creating street view of the six pilot stations
  • Obtain spherical imagery of all public paths within each of the pilot stations, including connections from the public entrances to the public streets
  • Create views for publication by Google that extend Street View into the six stations, with full Street View functionality.
  • Deliver all original photographs and panorama view of the images of the six pilot stations to WMATA

Results: C360 successfully completed the project in March 2020.


Integrated, E-Commerce Solutions

01  Habitat For Humanity

Habitat For Humanity Logo

HOW AN HONOR CARD DONATION WORKS

Online Fundraising made easy!

Project: Habitat for Humanity Gift from the Heart Honor Card Program

Vertical: Non-Profit

Business Application: Fundraising

Business Objectives:Gifts from the Heart donations provide building materials, supplies and support for families who are in need of decent, affordable homes.

  • Increase Online Donations
  • Improve Package Design
  • Improve Deliverability
  • Offer Printed Card and Envelope
  • Offer E-Cards
  • Outsource Fulfillment

Results: Connects Marketing delivered 18 Occasion Choices, 72 Unique Cover Design Options, E-card product option, eliminated all internal client resources from production and fulfillment, eliminated all pre-printed card stock and envelopes, successfully integrated fulfillment portal from client CRM portal, successful outsourcing of all print, mail and fulfillment, all orders printed on demand in color (one at a time), revenue increased over previous year.

02  Pandora Jewelry

Pandora Logo

TALE OF SUCCESS

Online Marketing Service Portal For Franchisees and Dealers

Project: Pandora Jewelry Tale of Rapid Growth Success

Vertical: Retail

Business Application: Promotions / In Store Traffic / Direct Marketing

Business Objectives:Pandora Jewelry, the world’s fastest growing jewelry brand sold its products through local retailers and franchisees throughout North America. In order to support these vital sales channels, the local dealers needed to obtain Pandora designed marketing collateral and direct marketing materials that would:

  • Easily co‐brand any template with their local store name, logo and contact information.
  • Calculate their specific co‐op benefits easily
  • Order current promotional materials that coordinated with national campaigns in order to drive traffic directly to their local dealers store.
  • Order specific designs that matched the purchased products and apply to any of the marketing materials.

Results: Working with marketing resource portal provider Custom Print Now, the Pandora dealer network grew to over 3000 local dealers and obtained tremendousexposure and satisfied retailers by providing an easy to use marketing resource portal to order customized materials to promote the highly popular Pandora Brand Products directly to the retailers local stores.

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