4 Ways to Update Your Business’s Marketing

Marketing is one of the most important investments you can make in your business, allowing you to create and maintain long-lasting, meaningful relationships with present and potential customers. Rather than a one-time effort, it’s an ongoing strategy that is aimed at helping your business flourish. Connects 360 is here to provide you with some useful marketing consulting tips on how to update your business’s marketing.

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Virtual Tours

A great way to update your marketing strategy is to include virtual tours, which have become a necessity these days. Since the rise of the COVID-19 pandemic, more and more people have begun doing things from the comfort of their homes, and offering virtual tours provides both you and potential customers with convenience. It also provides you with the ability to reach people in a wide variety of different places!

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Geofencing is a location-based service where a software program or app uses WiFi, GPS, or RFID to trigger a predetermined action whenever a device enters a location. This can include things such as sending out notifications, coupons, engagement features, alerts, etc. It serves as a very efficient way to target a specific audience, and is becoming the way of the future. Additionally, this marketing tactic is cost-effective because you know exactly who you’re targeting.

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Digital Marketing

At Connects 360, we also provide marketing consulting through a digital marketing platform called Marketing 360. This marketing platform offers personalized plans and pricing to help you meet your needs and reach your goals, free account tools such as CRM, payments, and forms, and useful tools specific to your business. Using digital marketing not only allows you to reach a much wider audience, but it also allows you to reach more customers for less money than traditional marketing. Additionally, it allows you to track statistics and identify data trends within your marketing strategy, allowing you to tailor it as needed.

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Direct Mail

Direct mail is a useful, effective tool that allows you to interact with prospects and customers, which keeps your business at the forefront of their minds. At Connects 360, we offer a range of direct mail product campaigns, including Every Door Direct Mail™ (EDDM), which serves as an affordable way to reach customers within the specific neighborhoods you are wanting to target.

Update Your Marketing Strategy With Connects 360

Trends are constantly changing, and if you want your marketing efforts to be successful, then your strategy needs to change too. Our professionals at Connects 360 have the knowledge, experience, and tools to help you identify trends in the overall market, as well as in your specific industry, and we can provide you with up-to-date marketing consulting to help you develop solid marketing strategies. Contact our team to learn more or to get started today!

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